Using mobile apps for social media marketing can help you manage your social media efforts more effectively. These apps can help you create and schedule posts, track your analytics, and engage with your followers.
In this article, we’ll look at the 7 best mobile apps for social media marketing.
Whether you’re a small business owner or a social media manager for a large enterprise, a mobile app can help you take your social media marketing to the next level.
Who Benefits From a Social Media Marketing App
Social media marketing apps can benefit businesses of all sizes and industries. Whether you’re a small business owner, a social media manager for a large enterprise, or a non-profit organization, a mobile app can help you take your social media marketing to the next level.
1) Small businesses: Social media marketing apps can help small businesses reach a wider audience, compete with larger businesses, and build customer relationships.
2) Large enterprises: Social media marketing apps can help large enterprises manage their marketing efforts more effectively, track their results, and personally engage with their customers.
3) Influencers and content creators: If you’re an influencer, these can help you schedule posts, engage with your audience, and track your performance metrics, giving you more time for what you do best – creating awesome content.
7 Best Apps for Social Media Marketing
1) Hopper HQ
Hopper HQ is a social media scheduling app that’s now available on mobile as well. It helps businesses of all sizes plan, schedule, and publish content across multiple platforms, including Instagram, Facebook, Twitter, LinkedIn, Pinterest, and TikTok.
It offers a variety of features that include–
Visual planning: Hopper HQ’s visual planner lets you see all your scheduled posts in a calendar view to plan and visualize your content strategy easily.
Bulk scheduling: It lets you schedule posts in bulk, saving time and avoiding having to log into each platform individually.
Analytics: Hopper HQ provides detailed analytics on your posts to see what’s working and what’s not.
Collaboration: It allows you to collaborate with team members on your social media marketing efforts.
It’s inarguably the best social media app for marketing, you can download it for iOS and Android.
2) IFTTT
IFTTT (If This Then That) stands out as a social media marketing tool, particularly for its ability to automate tasks across various online platforms and apps. This digital automation app helps save time and increase efficiency by automating routine and complex tasks.
The core functionality of IFTTT lies in its ability to create “applets” — simple conditional statements that trigger specific actions when certain criteria are met. For instance, a marketer can set up an applet to automatically share new blog posts on their company’s Facebook page or tweet them on Twitter. This kind of automation ensures consistent online presence and content sharing without the need for manual intervention every time.
3) Canva
Canva is a user-friendly app that empowers individuals and businesses to craft stunning visuals without needing extensive design skills. With a vast library of templates for social media, presentations, marketing materials, and more, Canva simplifies the design process. It offers drag-and-drop functionality, a diverse selection of fonts, images, and icons, and even allows for collaborative work.
Canva’s free version is robust, while the premium Canva Pro opens up advanced features and access to an even more extensive collection of design elements. It’s a go-to tool for anyone looking to step up the visual side of their social media marketing game.
4) Ripl
Ripl is a social media marketing app that helps businesses create and share professional-looking videos and images for social media. It offers a variety of templates and features that make it easy to create engaging content, even if you have no design or video editing experience.
Whether you want to announce a product launch, share customer testimonials, or promote special offers, Ripl equips you to captivate your audience and boost your social media marketing efforts with flair.
5) Notion
Notion emerges as a remarkably versatile app for content curators and marketers. Its utility in organizing and sharing content makes it a go-to choice for professionals seeking to streamline their social media strategies.
Notion offers a seamless, user-friendly interface that allows for the creation of customizable content calendars, project trackers, and databases. This feature is particularly beneficial for marketers who need to manage various aspects of content curation, from brainstorming and scheduling to publishing and analyzing feedback.
6) Meta Business Suite
The Meta Business Suite app is a game-changer for marketers, especially those focusing on Facebook and Instagram. This app streamlines the management of social media profiles, advertising, and analytics, all from a mobile device, making it an invaluable tool for professionals on the go.
Meta Business Suite’s primary strength lies in its comprehensive control over Facebook and Instagram accounts. Users can create, schedule, and publish posts directly from the app, a feature that significantly enhances productivity and timeliness.
7) Shutterstock
Shutterstock’s mobile app stands out as an indispensable resource for social media marketers seeking high-quality visual content. In the visually-driven landscape of social media, compelling images, and videos are crucial for engaging audiences, and Shutterstock provides an expansive library of media to meet this need.
The app offers access to millions of royalty-free images, videos, and music tracks, catering to virtually any theme or campaign. This vast selection is particularly beneficial for marketers who require diverse and unique visual content to stand out on crowded social media platforms. With Shutterstock, finding the perfect image or video clip for a post or ad becomes a simpler and more efficient process.
How to Choose The Right App for You
With so many different social media marketing apps on the market, it can be tough to find the best mobile app for marketing. Here are a few things to consider when choosing a social media marketing app:
- Your budget: Social media marketing apps can range in price from free to hundreds of dollars per month. It’s important to choose an app that fits your budget and needs.
- The features you need: Different social network marketing apps provide different features. Make a list of the features crucial to you, such as the ability to schedule posts, track analytics, and engage with followers.
- The platforms you use: If you’re only active on a few social media platforms, choose an app that focuses on those platforms. However, if you’re active on various platforms, choose an app that can manage all of them.
- Your team size: If a team is working on your social media marketing, you must choose an app that supports collaboration.
- Ease of use: It’s important to choose a social media marketing app that is easy to use. You don’t want to spend hours figuring out how to use the app.
- Trial and Error: Sometimes, the best way to find the perfect app is by trying a few out. Many apps offer free trials, so take advantage of them to see which one feels like the best fit for your needs.
You Should Try Multiple Tools
In the fast-paced realm of social media marketing, the right tools can make or break your game. We’ve explored a handful of these tools today, each offering unique strengths to simplify your journey in conquering the world of social media.
And remember – define your goals, understand your budget, and pick the tool that aligns with your unique needs.
As you embark on your social media marketing adventure, consider the user-friendly and feature-rich Hopper HQ. With its post-scheduling, analytics, and collaborative tools, this app can be your digital compass on this exciting journey. Try it and see how it can elevate your social media presence.
Start your social media marketing journey with Hopper HQ today!
