To have a successful and recognizable brand in today’s day and age, you need a strong online presence. Many brands turn to social media platforms such as Instagram and Facebook for their digital marketing. But, with so many users on these websites, how can a brand stand out? By ensuring they have a successful social […]
An ever-increasing problem for companies of all sizes is a lack of communication and unity between their marketing and sales teams. An easy way to gauge is by visiting your marketing department and asking them to describe their ideal buyer profile. Ask them about the customer’s demographics, interests, and pain points. Then take that same […]
Instagram is a social network that allows you to get outstanding results and attract your target audience. More than 500 million users visit the platform daily. Its proper use will help your brand to become popular and create an impressive customer base. There are 4 main mistakes that a business makes in the promotion process. […]
Whether to be entertained, learn something new, discover brands, or buy products, audiences love watching videos on Instagram. And well aware of this growing trend, the social media platform is constantly developing new tools and features to make video content even more appealing to its users. For businesses, this creates an excellent opportunity to deliver […]
Since Instagram launched its Stories feature in 2016, the number of people using the app has rocketed from millions to billions of monthly active users. Statistics released by Instagram show that businesses are responsible for creating one-third of the most viewed stories. This is no surprise since they also show that 90% of accounts follow […]
As good and important as it is to have an active organic social media presence, ads will be necessary to reach a new and highly targeted audience. Our best practice guide will keep your social media ad strategy focused so you maximise ROI, as well as give you some top tips to implement across your […]
Social media marketing is an ever-changing game, and with a new year upon us, we’ve created a guide to help businesses succeed across all social networks… Social media is a staple area of digital marketing for businesses of all shapes and sizes, industries and audiences. However, with updates and new releases making it an ever-shifting […]
If marketing on Instagram is a part of your social media marketing arsenal, knowing how to reach your target audience effectively is crucial. Understandably, once you can successfully identify the people you are targeting, your next challenge would be to find a way to reach them effectively. Below are some of the most effective ways […]
Ah yes, the blue tick of Twitter. When it comes to this powerhouse of a social media platform, the verified blue tick is one of the most essential sources of credibility you can have. Whether you’re an influencer, public person, blogger, or just someone with something to say, having the blue tick instantly makes other […]
Instagram. The name itself spells magic for content creators, entrepreneurs, and marketers. Why so? With 500 million+ daily active users, the penetration and reach of the platform are unrivalled. When the user base is this large, you can safely assume that there is a niche audience out there for you. If you play your cards […]