In this age of digital transformation, it’s imperative for businesses to be on social media to promote their offerings and better engage their target audience. However, business owners like you can only take full advantage of the benefits of social media marketing when you have a high-speed internet connection. In addition to helping your business be as productive and efficient as possible, a speedy connection also ensures stress-free uploads for social media content like photos, videos, and long-form posts.
Fortunately, a Computer Weekly article reports that the UK has recently been seeing a significant increase in broadband speeds, especially in regions traditionally excluded from the coverage of reliable and fast service providers. Specifically, findings indicate that the average download speed for UK broadband users is 69.4Mbps in 2023, representing a 17% increase after upgrading to higher-bandwidth broadband services.
In light of this development, below are steps business owners can take to choose the right broadband provider and ensure high-speed social media upload times and overall internet access.
Prioritise the upload and download speeds
Regardless of the size and scale of your business, you need the highest speed and bandwidth you can get to optimize your processes and workflows. Since your unique needs may not be met by usual home broadband services, Zzoom provides full-fibre broadband that UK businesses can rely on for high-performance, giga-fast connectivity ranging from 300Mbps to 1200 Mbps depending on the number of internet users.
Moreover, you must prioritize fast upload speeds for posting social media content and backing up data, as well as equally reliable download speeds for transferring photos, videos, and multimedia during the content creation process. In this case, Zzoomm guarantees symmetrical upload and download speeds with advanced Wi-Fi 6 routers for a seamless connection.
Consider the pricing and packages
While fiber broadband is worth the price, it can still be a significant investment, so make sure you’re choosing the right provider and package according to your finances and needs. If your small business only has 10 or fewer internet users (including your marketing team), you can already opt for the 100-300 Mbps plan instead of spending more money on the contract with the highest speed and bandwidth.
Small businesses can also benefit from broadband providers that package their high- speed connections with other products and services like standard installation and Wi-Fi routers. If you also need television or phone services to entertain and communicate with your customers, a service provider that bundles internet access with all-around connectivity may also be the right choice for your business.
Look for reliable customer service
Once you’ve narrowed down your options when it comes to internet speed and pricing, it’s also crucial to consider whether or not the broadband provider has reliable customer service. After all, you would want service issues or interruptions to be fixed with little to no downtime so you don’t miss out on posting social media content at optimal times.
As such, look for a service provider that has 24/7 omnichannel support so you can reach them via phone, email, or live chat to work through any issues that may arise anytime and anywhere. It also helps if there are no hidden fees with their customer service and if they have a team that can conduct on-site visits for issues that otherwise cannot be resolved remotely.
Don’t forget about security
Since you’re mainly using your internet connection to post on social media and carry out your digital marketing strategy, you want your login details and contacts to remain private and secure. So, it’s best to choose a provider that offers an additional layer of protection to the data you upload and transfer, whether through end-to-end encryption, like a VPN Service, or firewalls that keep your assets protected and reduce downtime if a third party is detected.
When choosing a provider, you can refer to the National Cyber Security Centre’s ‘Share and Defend’ capability and its network of internet service providers (ISPs) and tech companies. The center partners with these entities to eliminate cyber crime or fraud, especially among UK businesses.
Wrap UP:
While a speedy and reliable connection assists with strategic and timely uploads for your business socials, you can further ensure that your accounts are well-managed and optimized by using Hopper HQ’s social media scheduling app. You can personalize your content calendar and link your social channels effortlessly, while also enjoying a sleek and user-friendly interface when scheduling and uploading content. Explore the rest of our official website to learn more.
