Understanding how to get more followers on TikTok is crucial for amplifying your online presence.TikTok’s astonishing rise as a social media powerhouse presents a unique opportunity for brands and individuals alike to connect with a global audience.
With its diverse and vast user base, TikTok offers unparalleled access to a range of demographics, making it an essential platform for digital marketing strategies.
Engaging with followers on TikTok also allows brands to showcase their personality, build brand loyalty, and create a community of dedicated customers. The interactive nature of the platform encourages a two-way conversation, making customers feel valued and heard.
In this article, we’ll explore 12 strategic ways through which individuals and brands can increase their follower base on TikTok, thereby leveraging the platform’s potential to its fullest.
1) Consistent Content Creation: Post Regularly and Consistently
Consistent content creation is the foundation of building and maintaining a strong presence on TikTok. Regular posting helps in keeping your audience engaged and plays a critical role in attracting new followers. It is believed that the TikTok algorithm favors accounts that post frequently, increasing the likelihood of your content being featured on the For You page, which is pivotal for gaining visibility. Consistent posting also helps establish a reliable connection with your audience, making your brand or persona seem more approachable and relatable.
Tips for Consistent Posting:
- Develop a Content Calendar: A content calendar helps organize your ideas and ensures a steady flow of content. It lets you strategically think about your content mix and posting schedule, ensuring diversity and relevance.
- Batch Create Content: Allocate specific days for content creation and shoot multiple videos in a single session. This approach will help you save time and ensure you have a repository of content ready to be posted.
- Stay True to Your Brand or Persona: While following trends is important, ensure that your content aligns with your brand identity or personal brand. Consistency in style and message reinforces brand recognition.
Managing a consistent posting schedule can be challenging, especially for brands or individuals with multiple social media channels. This is where tools like Hopper HQ come into play, which allow you to schedule your posts in advance and help support the planning and creation phase with visual grid planners and content calendars. Not only saves you time but also helps in maintaining a consistent presence on TikTok, crucial for growing your follower base.
2) Participate in Trending Challenges and Use Popular Hashtags
TikTok is known for its trending challenges and popular hashtags and you should dynamically leverage this to increase the visibility of your posts and profile overall. These trends act as a magnet for viewers, drawing them to content that is current and popular. By participating in these trends, you align your content with what your audience is actively seeking, thereby increasing the likelihood of your posts being discovered by a wider audience.
Stay updated with the latest trends and challenges on TikTok. Regularly browse the For You page and follow popular creators or influencers to keep a pulse on what’s trending. For example in 2023 one of the most popular challenges was the #dontrushchallenge with over 1 billion views. Take some time to see what are the most looked-for challenges on TikTok and brainstorm a creative way to make them relevant to your brand.
Below you can see a great example from Vans. They jumped on the #passthephone trend while at the same time creating relatable, user-generated content. We’ll elaborate more on these topics through out the article.
@vans hope the waves are ready for these surfers tomorrow 🤘
♬ original sound – Vans
3) Create Authentic and Relatable Content
In the world of TikTok, authenticity and relatability are key to forging a strong connection with your audience. At the end of the day, we are all human, and people like knowing that.
Users gravitate towards content that feels genuine and reflects real emotions, experiences, or values. For brands, this means showcasing a human side beyond just products or services. For individual creators, it’s about being true to themselves and sharing content that genuinely reflects their personality or interests.
For example, you can share “POV” videos of experiences and situations your target audience normally goes through. This will not only show that you know their challenges but also share them with them humorously or engagingly. Other types of content you may want to consider is a “behind the scenes”, a Q&A, a “meet the team” type of video, and so forth. This will encourage conversations and spark a community. A good example of this is GymShark, who regularly add videos that are relatable to their audience.
4) Create Collaborations with other TikTokers
Collaborating with other TikTokers is a strategic move that can significantly enhance your presence on the platform. When you partner with other creators or brands, you’re not just sharing content; you’re merging audiences, which can lead to an exponential increase in your follower base.
The key to successful collaborations on TikTok lies in finding the right synergy between different content creators while ensuring that the content produced is mutually beneficial and engaging for all audiences involved. This being said, choosing the right partner is crucial! You may think that finding a creator with a decent following is enough, but unfortunately, it’s not. The ideal collaborators are those who share a similar target audience or whose content style and ethos align well with your own. This alignment ensures that the collaboration feels natural and relevant to your followers.
Lululemon is a great brand to check out when it comes to collabs! They find the perfect profile to partner up with to create successful campaigns for both parties.
@lululemon BYOE (bring your own energy)—or borrow some of ours. We’re so excited to announce our lululemon x Peloton Ambassador team just got even better, thanks to @CALLIE ♬ samsinclairfx on instagram – MOTIVATES
5) Actively Engange with Your Audience
Actively responding to comments and messages is crucial in building a community around your channel, fostering a sense of connection and loyalty among your followers. This direct interaction not only humanizes your presence on the platform but also encourages more engagement, as followers feel acknowledged and valued.
Engaging with your audience is about creating a dialogue rather than a monologue. When followers comment on your videos, taking the time to respond can make a significant difference. These interactions show that you value their input and are interested in what they have to say. Some factors you should consider:
- Set Aside Time for Engagement: Dedicate specific times in your schedule to respond to comments and messages. Consistency in engagement is as important as consistency in posting content.
- Personalize Your Responses: Generic responses can seem impersonal. Tailor your replies to the specific comments to show that you have read and appreciated their thoughts.
- Host Q&A Sessions: Regular Q&A sessions can be a great way to engage with your audience. It allows you to address their curiosities directly and adds a personal touch to your interactions.
- Use TikTok’s Reply Feature: TikTok allows you to reply to comments with a video. This feature can be used to answer questions or highlight interesting comments, adding a visual and personal dimension to your responses.
- Acknowledge and Share User-Generated Content: If followers create content related to your channel or brand, acknowledging it, sharing it, or even reacting to it can significantly boost engagement and loyalty.
6) Publish High-Quality and Creative Videos
High production quality doesn’t necessarily mean investing in expensive equipment. It’s more about paying attention to the basics of video creation – clear visuals, good lighting, clean audio, and smooth editing. Clear and aesthetically pleasing videos are more likely to be watched and shared, thereby increasing your content’s reach.
Creativity is what sets your content apart. TikTok thrives on innovative and unique content, and bringing a creative edge to your videos can make them more memorable and shareable. Make things fun not only for your audience but also for yourself. Try new edits and filters, maybe a new way of introducing yourself, or even test out a new catchphrase.
Some equipment you may want to invest in are:
- Smartphone or Camera: A device with a good camera for clear, high-resolution video recording.
- Tripod or Stabilizer: To keep your footage steady and professional-looking.
- Ring Light or Good Lighting Setup: Essential for well-lit videos, especially important in indoor settings.
- External Microphone: For clear audio, particularly if you’re speaking or recording music.
- Battery Pack or Charger: To ensure your device doesn’t run out of power during shooting.
7) Leverage TikTok Analytics for Content Optimization
Posting content consistently is not enough to build a strong following on TikTok. Understanding and utilizing TikTok Analytics is essential for anyone looking to grow their presence on the platform. This powerful tool offers insights into your audience’s behavior, preferences, and engagement patterns, enabling you to tailor your content strategy effectively.
Using the data from TikTok Analytics, you can refine your content strategy for better engagement and growth. For example, you can benefit from metrics that show you the best time to post on tiktok for your profile. If your analytics show that your audience is most active in the evenings, schedule your posts during these times for maximum visibility. If certain types of videos have higher engagement rates, consider producing more content in that style.
Keeping track and making sense of your TikTok analytics can take you a long way, from understanding who your target audience is to what content performs the best. So, create the habit of keeping up with important metrics.
8) Cross-promote on Other Social Media Platforms:
Cross-promotion of your TikTok content on other social media platforms is a strategic approach to amplify your reach and attract a wider audience. Each social platform has its unique audience and style of engagement, and by sharing your TikTok content across these platforms, you can tap into these varied audiences, increasing the visibility of your content and potentially growing your follower base on TikTok.
You can recycle your TikTok content to other platforms like Instagram and YouTube Shorts using a social media scheduling tool like Hopper HQ. This social media scheduling and management tool streamlines the process of sharing TikTok content across other platforms, making it an indispensable asset for creators and brands alike. You won’t even need to worry about removing the TikTok watermark because Hopper HQ does it for you!
9) Host Giveaways and Create Contests
Hosting giveaways and contests on TikTok is a dynamic and interactive way to engage your audience, boost your visibility, and grow your follower base. These activities create excitement and encourage participation, which can lead to increased engagement and sharing of your content.
One Brand that knows how to successfully run giveaways and contests is the cosmetic brand Essence. They regularly share new products with their followers and provide them with opportunities to win them! You can even combine these types of campaigns with collaborations. Work with influencers and other relevant creators to spread the word about the competition and what users can potentially win.
@essence.cosmetics.my 11.11 SALES IS TOMORROW! 💗 We are so excited for our first #GIVEAWAY and the prize is our Essence lip balm! Tag 2 of your besties in the comment section and hashtag #loveessence! 🎉 Join in our live and see you soon! 🥰 #essence #essencecosmeticsMY #tiktokmakemebuy #racuntiktok #1111tiktokshopping #1111megasale #liveshow ♬ Crazy in Love Aaar Remix – MUCIO
10) Share education and informative content
Informative content on TikTok serves as a beacon for viewers seeking knowledge and understanding in a specific domain. By consistently providing valuable information, you become more than just a content creator; you transform into a trusted source and authority.
Achieving such a status is invaluable, particularly in the digital space where users are flooded with a variety of content choices where some might not be accurate or provide false information. Followers who view you as a leader in your area are more likely to seek answers from you for relevant questions, engage more deeply with your content, and recommend your channel to others with similar interests.
People are naturally drawn to sources that add value to their lives, and by providing this value, you are likely to retain your audience over time. Secondly, educational content often has a longer shelf life compared to other content types. It remains relevant and continues to attract viewers long after it’s posted, ensuring a steady stream of engagement.
11) Incorporate User-Generated Content into your Feed
User-generated content refers to any content—videos, images, reviews, etc.—created by your followers or fans, rather than by you or your brand. When you feature such content, it not only validates and appreciates your audience’s contributions but also encourages others to engage and participate, creating a virtuous cycle of interaction and creativity.
Incorporating UGC can have a significant impact on your TikTok channel’s growth and engagement. When followers see their content being featured and appreciated, it strengthens their loyalty to your channel. It also encourages others to create and share content, increasing overall engagement. Additionally, UGC can lead to a higher content volume without additional creation burden on you, keeping your channel active and dynamic.
Puma is amazing at this, if you check their TikTok profile, you’ll notice that most of their content is produced by their users. Yes, some may be more famous than others, but they publish videos made by those who use their products.
@puma Merry Creepers to you all 🎁🎄 #FENTYxPUMA ♬ original sound – PUMA
12) Stay up-to-date with new TikTok Features and Trends
TikTok is known for its fast-paced evolution and introduction of new trends, features, and algorithm changes. By keeping up-to-date and leveraging these updates, you can ensure that your content remains fresh, relevant, and in line with what the audience is currently interested in.
Here are a few reasons why you should stay up to date with TikTok:
- Advantage of Early Adoption: Being one of the first to utilize new features or jump on emerging trends can give you a competitive edge. Early adoption often leads to greater visibility as TikTok tends to promote new features more prominently.
- Aligning with User Interests: Staying updated with trends means your content aligns with what users are currently interested in, increasing the likelihood of engagement and shareability.
- Leveraging Algorithm Changes: Understanding any changes in TikTok’s algorithm is key to optimizing your content strategy for better reach and engagement.
By staying current with TikTok’s features and trends, you position yourself as a savvy creator who’s in tune with the platform’s pulse. This not only enhances your content’s appeal but also helps in attracting a broader audience. For example, when TikTok launched the Duet feature, creators who quickly adopted it saw significant engagement as it offered a new and interactive way to connect with the audience.
Wrap Up
Finding successful ways how to get more followers on TikTok is a dynamic process that involves understanding your audience, being creative with your content, and engaging with your community. By employing these strategies and utilizing tools like Hopper HQ, you can enhance your TikTok presence, grow your follower base, and achieve your social media goals.
And remember, for an even more streamlined approach, consider Hopper HQ to manage, schedule, and analyze your content across all your social media platforms, making your journey to TikTok success smoother and more effective.
