Learning how you can schedule posts on Bluesky can help your brand build a strong presence on this upcoming social channel.
With the recent backlash X (formerly known as Twitter) is attracting, Bluesky is becoming a popular choice for businesses and creators looking to diversify their social media strategy.
While it currently lacks a native scheduling feature, third-party tools like Hopper HQ have stepped in to fill the gap. Hopper HQ allows you to schedule posts on Bluesky and supports cross-posting between different social channels, streamlining your social media management.
In this article, we’ll guide you through the process of scheduling posts on Bluesky and explore the tools and strategies you can use to optimize your presence on the platform.
What is Bluesky?
Bluesky is a decentralized social media platform with the purpose of giving users more control over their data and content. Built on the AT Protocol, it facilitates enhanced customization and interoperability across various applications. This commitment to privacy and decentralization has positioned Bluesky as a compelling alternative to traditional social networks.
As of November 2024, Bluesky has experienced significant growth, surpassing 20 million users. Many users have chosen to migrate from Twitter to the new social media channel, due to the changes happening to what is called now X.
Like Twitter, Blueskty has hashtags, you can address other profiles using the “@” symbol, as well as replies, quotes, and reposts are quite similar. Due to this familiarity, many users could quickly adapt and grow their profile on Bluesky.
Bluesky vs. Twitter
Bluesky and Twitter (now rebranded as X) are both microblogging platforms, but they differ significantly in structure and user experience:
1) Decentralization vs. Centralization:
Bluesky operates on a decentralized framework, granting users greater control over their data and content. This model allows for personalized algorithms and content moderation, enabling users to tailor their experience. In contrast, X remains a centralized platform, with content curation and moderation managed by the company’s policies and algorithms.
2) User Autonomy:
Bluesky’s decentralized nature empowers users to create custom feeds and moderation tools, fostering a more personalized and controlled environment. This approach contrasts with X’s centralized control, where users have limited influence over content algorithms and moderation practices.
3) Community and Content Moderation:
Bluesky emphasizes community-driven moderation, allowing users to establish shared block lists and content filters. This collaborative approach aims to reduce toxicity and misinformation, offering a safer space for users. Conversely, X has faced criticism for its handling of content moderation, with concerns about increased hate speech and misinformation under its current leadership.
4) Growth and User Base:
As mentioned before, as of November 2024, Bluesky has experienced significant growth, surpassing 20 million users. This expansion reflects a growing interest in platforms that prioritize user autonomy and data privacy. In contrast, X continues to maintain a larger user base but has seen shifts due to changes in platform policies and user experience.
5) Level of Competition
For businesses, Bluesky presents an opportunity to engage with a growing audience, offering innovative content strategies and direct interactions with followers. As it has only recently become popular you may still leverage the opportunity of having fewer competitors on the platform. While, on the other hand, X has become highly competitive, as most brands have already established a presence.
- Customizable Feeds: Bluesky allows for personalized algorithms, giving users the ability to tailor their experience.
- Emerging Features: Unlike Twitter, Bluesky is still in its early stages, making it a platform with potential for growth and innovation.
For businesses, Bluesky presents an opportunity to reach a growing audience in a fresh and less crowded space.
Can You Schedule Posts on Bluesky?
Currently, Bluesky does not have a built-in scheduling feature. However, third-party tools like Hopper HQ, Buffer, and CoSchedule allow you to schedule posts and manage your social media presence effectively. Scheduling posts ensures consistency, saves time, and helps you reach your audience at optimal times.
Use Hopper HQ for Bluesky Scheduled Posts
Hopper HQ is a powerful tool for scheduling posts on Bluesky. Here’s how to get started:
1) Sign Up or Log In
If you haven’t already, create an account on Hopper HQ or log in to your existing profile.
2) Connect Your Bluesky Account
Next, you have to add your Bluesky account to your Hopper HQ account. To do this, navigate to the account settings and integrate your Bluesky profile.
3) Create Your Content
Now, you just need to create or upload your content onto HopperHQ. Do this by selecting the option “Create” on the left-hand side of your dashboard. Also, consider using Hopper HQ’s intuitive editor to compose your post, add images, and include relevant hashtags.
4) Schedule Your Post
When you’re happy with your post, select the option to schedule it. Choose a date and time for your post to go live. Hopper HQ also provides insights into optimal posting times if needed.
5) Keep Creating!
Now that you’ve scheduled your first Bluesky post with Hopper HQ, use all the amazing in-app features to quickly create more!
Hopper HQ makes it easy to manage your Bluesky presence while coordinating posts across other social media platforms like Instagram, Twitter, and LinkedIn.
3 Social Media Schedulers to Consider
If you’re exploring tools to schedule posts on Bluesky, here are three excellent options:
1. Hopper HQ
Hopper HQ is a versatile tool that allows you to schedule and cross-post your social media content on all the most popular channels. With its built-in visual content calendar and dynamic Instagram grid planner, you can quickly keep up with your posting schedule as well as ensure that your social media strategy is on track and goal-optimized.
Ideal for social media managers and small business owners, and with only one subscription plan, you can get access to all their features. This includes unlimited users, team collaboration, favorite post times, and obviously all the necessary analytics.
Pricing: With only one subscription plan starting at $16 a month
Other amazing benefits include:
- AI assistance for post-creation
- Bulk scheduling and CSV upload
- Link-in bio page
- In-app image editing
- Dynamic content calendar
2. Buffer
Buffer is a widely used social media management platform that enables individuals and businesses to efficiently manage their online presence across multiple social media platforms. It allows users to schedule and publish content on various platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, TikTok, and Mastodon, all from a centralized dashboard.
Beyond scheduling, Buffer offers a suite of features designed to streamline workflows, analyze performance, and foster audience growth.
Pricing: Starts at $5 a month for only one social media profile
Key Features:
- Creating and scheduling individual or threaded posts.
- Analyzing post-performance to optimize future content.
- Integration with multiple social media accounts.
- Hashtag suggestions
3. OnlySocial
SocialBee is a versatile Bluesky scheduler that empowers you to create, publish, and reshare content on other platforms. Beyond Bluesky, it supports posting across multiple social media platforms, including Facebook, X (formerly Twitter), LinkedIn, Instagram, Threads, Pinterest, Google Business Profile, TikTok, and YouTube, all from one centralized dashboard.
You can categorize your content into folders—whether it’s industry insights, motivational quotes, or product promotions—and enable automatic resharing to keep your feed fresh and engaging without extra effort.
Pricing: Provides 3 subscriptions starting at $24 a month
- AI content generator for creation aid
- Content Categories for Better Organisation
- Browser extension and mobile app
- Team collaboration features
4. CoSchedule
CoSchedule is a social media management tool that all supports a variety of marketing capabilities for larger teams. This however is reflected in the increased price compared to the other options mentioned in this article. CoSchedule aims to enhance productivity by centralizing marketing activities, improving content quality, and optimizing social media strategies within a single platform.
It’s a comprehensive tool designed to streamline marketing efforts by integrating various functions into one platform.
Pricing: Starts at $19 a month for only social media publishing
Key Features:
- Provides multiple calendar types
- Team and project management features
- Integration capabilities
- AI marketing assistance
Conclusion
Bluesky offers an exciting opportunity for businesses and creators to engage with a growing audience in a decentralized space. While the platform doesn’t currently have native scheduling capabilities, tools like Hopper HQ make it easy to plan, schedule, and optimize your posts.
Take your social media strategy to the next level by using Hopper HQ to schedule posts on Bluesky and other platforms.
Start your free trial today and see how Hopper HQ simplifies your social media management!
