This Loomly Review article will examine the features, pros, and cons of Loomly, a social media management tool.
Besides that, the tool streamlines collaboration with your team on social media content. It lets you assign tasks, leave comments, and get feedback on your content before they go live. Loomly comes with a wide range of exciting features which we will examine shortly.
We will also provide a few alternative tools you may want to consider to boost consistency and improve your social media performance.
By the end of this article, you will be able to decide whether Loomly ticks all the boxes of the right social media management tool for you and your team.
What is Loomly?
Loomly is a versatile social media management platform that simplifies content creation, scheduling, and analysis across various social media channels. It is an effective tool that aids collaboration with other members of your social media team using approval workflows and custom roles.
Loomly saves you the trouble of juggling through different social platforms. It allows you to create content and interact with others on a centralized dashboard. You can also delegate tasks which can increase the productivity and the effectiveness of your team.
What is Loomly Used for?
Loomly is used for planning, creating, scheduling, and analyzing social media content across different social media platforms. It’s an ideal tool for individuals and mid-sized businesses. Loomly supports social platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, Snapchat, and TikTok.
Loomly also has powerful features that simplify every aspect of social media management. It includes a URL shortener that shortens long URLs, and custom approval processes to ensure quality control and consistency.
Loomly has an in-built editing tool that lets you create visually appealing social media posts. You can use this tool to crop, apply filters, and add text to images before scheduling them on your content calendar. You can also make other tweaks to your images and videos like adjusting the brightness and contrast to make them more crisp.
While all the content creation features on Loomly are quite good, using the cropping tool can reduce the quality of the images and video.
Overall Rating
In this section, we’ll be outlining our Loomly overall rating using different criteria:
| Features | Loomly | Hopper HQ |
| Pricing | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Content Creation & Planning | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| Publishing and scheduling | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Analytics | ⭐⭐⭐ | ⭐⭐⭐ |
| Team collaboration | ⭐⭐⭐ | ⭐⭐⭐⭐ |
| Customer support | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
Loomly Pricing:
As with most software today, Loomly’s model is SAAS and is subscription-based. While this is great for ensuring you always have access to the most up-to-date software and features, it can be costly for a small business working on getting established. So one has to weigh if the convenience of Loomly and the potential time it could save is worth the cost.
Loomly offers a 15-day free trial plan that doesn’t require entering your credit card details. Once the trial plan is over, you can subscribe to any of their paid plans.
The base plan goes for $32 per month and has 2 users’ accounts. The next tier is the standard plan which costs $64 per month and gives you access to 6 users’ accounts. This tier is ideal for a small social media management team that’s looking for a tool that helps them collaborate effectively.
But if you have a mid-size marketing team you should consider the Advanced or the Premium plan. Loomly’s Advanced plan costs $131 monthly and grants you access to 14 users’ accounts while the Premium plan goes for $277 monthly with 50 users’ accounts.
Content Creation and Planning:
I think setting up posts (and editing them, too) takes up too many steps. It would be nice to be able to disable e.g. the social media posting step, or just have a button that overrides all steps when you edit the one you need to edit.
Loomly offers features that aid effective content creation and planning processes on social media. A good example is The Loomly Media Studio which is equipped with pre-templates and built-in editing tools that let you create eye-catching visual content without starting from scratch. You can organize and store your content assets such as images, videos, links, post templates, and documents in a library. Loomly also allows you to label your content assets, making it easy to sort and access for future campaigns.
With Loomly, you can always keep your creative juices flowing. Loomly generates posts and ad mockups, making it a great source of inspiration for your social media content. It helps you discover trendy topics and relevant content suggestions suitable for your audience.
In addition, there’s a content calendar feature that allows you to create and share a content plan. You can organize your content by themes and target audience, making it more accessible for other team members.
However, Loomly depends on integration with third-party apps like Unsplash, Canva, and Google Drive to fully maximize its content creation features.
Publishing and Scheduling: 3 Stars out of 5
Occasionally, automatic scheduled posting does not work, or uploads late, which is my only complaint.
Loomly gives you the choice to publish your content straight away or schedule it to go live at a given time and date. You also have the option of republishing or repurposing content on different social media platforms.
Loomly allows you to schedule your content for different time zones to reach your targeted audience. It also supports bulk uploading and scheduling of posts so you don’t have to schedule each post one by one. There is no limit to the number of social media you can create or schedule.
Analytics:
I also think it would be great if they could somehow provide insights or takeaways from the analytics, or at least present the information in a way that helps tell us why things are happening in that way. I know it takes human brain power to come up with those actionable takeaways and data-informed strategy, but I do think the analytics dashboard could be more user-friendly with that in mind.
Loomly gives you insight into how your content is performing. You can track metrics like reach, engagement rates, clicks, and impressions for each post and overall social media performance.
With access to advanced analytics, you can get valuable insight that will help understand what’s working and what’s not in your social media marketing strategy. This data-driven approach will empower you and your team members to make informed decisions and improve your social media marketing strategy to get the best ROI.
However, advanced analytics is only available for the Standard plan and other tiers after it. That means if you subscribe to the base plan, you won’t be accessible to the advanced analytics features.
Team Collaboration:
I don’t like that we have to pay additional to add more collaborators even if the previous collaborators no longer work for our agency. I was charged to upgrade my package to add a new prop stylist to our collaborator because we lost our other one.
Loomly streamlines collaboration among your team members. The tool allows you to invite and assign roles to your team members and notify them of the tasks you assigned to them. The best part is that multiple collaborators can work on a single post by participating in the approval and publishing process of the social media post.
You can interact with other team members individually or collectively in the comment section using the @mention. The pin comments are also perfect for making time-sensitive comments that demand urgent attention.
Loomly includes an approval workflow that helps you speed up and keep track of each project. The approval workflow is in 3 categories namely:
Original workflow
This is perfect for the mid-size marketing team and multiple collaborators involved in the approval process of social media posts. You will have your posts in categories like draft, pending, approval, required edit, approved, scheduled, and published. Once your post is approved, you will need to click “Schedule” to schedule the post for publishing.
Lite workflow
This automatically schedules approved social media content. Here, scheduled posts are categorized as draft, pending approval, and require editing, scheduled, and publishing. The workforce is ideal for a smaller marketing team where a collaborator is in charge of the approval process.
Zero workflow
In this category, social media posts are grouped into draft, scheduled, and published. It’s a great option if one person oversees the approval of the posts.
Customer Support:
… the customer service team responds in a timely manner when contacted via email or chatbot, phone support isn’t currently available for technical issues or questions about billing plans.
Loomly provides FAQ, a self-service resource that provides answers to questions you might have about the social media tool. In addition to this, you can also chat directly with the representatives if you want to talk to a person for more inquiry.
One of the drawbacks of Loomly’s customer support is that the subscribers of the base plan only have access to email support, which isn’t ideal for users looking to get quick responses. Only subscribers with high-tier plans (like advanced, premium, and enterprise plans) have access to live chat and faster response time.
Loomly Alternatives Comparison
Now that we’ve examined Loomly’s strengths and limitations, let’s compare it to other popular social media scheduling tools.
To enjoy the fast customer support, team collaboration, and analytics features. The Advanced plan costs $1572 per annum annually which might not be a great fit for someone in a small marketing team.
If you are looking for a better alternative, Hopper HQ is worth your consideration.
With just $16 per month, you can access a wide range of features that simplify the process of social media management for you and your team. Hopper HQ has more advanced analytics and reporting features that let you track the performance of your social media content.
| Features | Loomly | Hopper HQ | Buffer | Sprout Social |
| Starting Price | $32/month | $16/month | $6/channel | $249/month |
| Free Trial | ✅ | ✅ | ✅ | ✅ |
| Users | 2 | Unlimited | 1 | 1 |
| Extra Users | ❌ | Unlimited | ❌ | +$199 |
| Social Channels | Facebook, Instagram, Twitter, TikTok, LinkedIn, Youtube, Pinterest, Google My Business | Facebook, Instagram, Twitter, TikTok, LinkedIn, Youtube, Pinterest | Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Business, Mastodon | Facebook, Instagram, Twitter, TikTok, LinkedIn, Youtube, Pinterest |
| Nº of accounts | 10 | 1 social set | Pay by channel | 5 |
| Unlimited Posts | ✅ | ✅ | ✅ | ✅ |
| Bulk Schedulling | ❌ | ✅ | ❌ | ✅ |
Using Hopper HQ gives you access to the editing tools for photos and videos, making it easier to create and optimize visual content for Instagram. Unlike Loomly where you might need to integrate with other tools for advanced editing.
Hopper HQ includes a bulk scheduling feature and allows your team to collaborate to get the best results with your campaigns. It also has a user-friendly interface making it easy to use.
Summary
Loomly has lots of features that help individuals or mid-size companies manage their social media accounts effectively. It’s packed with pre-templates and editing tools that allow social media managers to create appealing visuals within a short time.
Loomly eliminates the problem of using multiple native apps to manage different social media accounts. The tool provides a centralized hub that lets you manage your social media platforms.
There is also an intuitive library that makes it easy to organize and store assets for your content like images, videos, links, post templates, and documents. This library makes it easy for you and your team to access your content assets at any time. Loomly provides a scheduling option that lets you create your social media content in batches.
If you are indecisive about choosing social media management, it’s advisable to consider Loomly because they offer a 15-day free trial plan that doesn’t require entering your credit card details.
Before you make a decision, feel free to give Hopper HQ a try.