Managing multiple social media accounts can be overwhelming, which is why cross-posting apps have become essential tools for creators, marketers, and business owners alike.
These platforms automate the process by allowing you to share content across various channels simultaneously, saving time, maintaining consistency, and maximizing reach.
Finding the right tool can transform your workflow. In this article, we’ll explore the 8 best cross-posting apps available today, each offering unique features to suit different needs. And if you’re looking for a platform that’s particularly powerful for business use, HopperHQ stands out as a top choice for planning, scheduling, and cross-posting content with ease.
For more information on cross-posting, you can check out our guide on what it is and why you should use it.
1. HopperHQ
HopperHQ is more than just a scheduling tool—it’s a full-featured content planner built for small businesses that take visual strategy seriously. With support for Instagram, Facebook, LinkedIn, TikTok, Twitter, and Pinterest, it makes cross-posting effortless and visually cohesive. The clean interface, bulk uploads, and analytics make it a go-to for businesses that need control and clarity.
Best for: Small Businesses and Business owners who are looking for both strategy and planning to keep consistent on all their social media channels.
Pricing: HopperHQ provides a free 14-day trial and then has one subscription plan at $16 a month on the yearly plan.
Supported Platforms:
- Instagram
- Facebook
- Twitter (X)
- LinkedIn
- TikTok
- Pinterest
- YouTube Shorts
Top Features:
Bulk Create and Schedule Post
One of HopperHQ’s most powerful time-saving features is its bulk create and scheduling tool, which allows users to upload and schedule multiple posts at once across different platforms. This is especially valuable for businesses managing high volumes of content or running multi-channel campaigns. Instead of uploading content one post at a time, users can plan weeks or even months ahead in a single session, helping automate their content scheduling process and ensure a consistent presence on all channels.
Split- Captions
Different platforms call for different messaging styles, and HopperHQ’s Split-Captions feature makes it easy to tailor each post to its audience. When scheduling a cross-platform post, users can write custom captions for each channel, ensuring that Instagram captions remain visual and hashtag-friendly, while LinkedIn or Facebook posts can take on a more professional or informative tone. This feature brings flexibility without requiring separate uploads, making content feel native and effective wherever it’s posted.
Strategy Planner
HopperHQ’s Strategy Planner is a powerful tool designed to simplify and enhance your social media content planning. By analyzing your connected social accounts, it generates a personalized content strategy tailored to your brand’s needs. This comprehensive plan includes a strategy summary and objectives, optimal posting times, suggested content themes and series, platform-specific strategies, and detailed implementation guidelines.
2. Buffer
Buffer remains a favorite for its simplicity and streamlined user experience. You can customize each post per platform, schedule content, and review performance all from one place. It’s especially useful for individuals and small teams getting started with social media management.
However, compared to some competitors, Buffer may lack certain advanced functionalities, such as comprehensive analytics and extensive integration options. Also, some users have noted limitations in post customization for different platforms, which may require additional manual adjustments.
Top Features:
- Queue Management & Calendar View
- Drafts & Team Collaboration
- First Comment Scheduling for Instagram
- Link in Bio (Start Page)
Best for: Small teams and solo creators who want easy, clean scheduling across the same platform profiles
Pricing: Pricing starts at $16 per month, and also provides a 14-day free trial.
Supported platforms:
- Instagram
- Facebook
- Twitter
- LinkedIn
- Pinterest
- Mastadon
- Google My Business
- Threads
- Bluesky
- YouTube
3. Later
Originally known for its strength on Instagram, Later has evolved into a powerful cross-posting app supporting TikTok, Pinterest, Facebook, LinkedIn, and Twitter. Its visual drag-and-drop planner is perfect for content creators who want to map out posts at a glance.
Later also offers hashtag recommendations to boost the discoverability of your posts. This tool suggests relevant hashtags based on your content, aiding in reaching a broader audience. Users can access basic performance metrics such as engagement rates, follower growth, and click-through rates to evaluate the performance of each of their profiles.
Keep in mind that although Later is a good cross-posting app to consider, its features are primarily focused on its primary channel, Instagram. This could be limiting for users who are not present or don’t prioritise Instagram for organic growth.
Top Features:
- Provides a centralized media library
- offers hashtag recommendations
- First Comment Scheduling
- Analytics and Reporting
- Caption writer
Best for: Visual brands and creators with a heavy Instagram or TikTok focus.
Pricing: Later provides a 14-day free trial, and then plans start at $16.75 a month on the yearly plan. You can select from 5 different plans depending on the requirements you’re looking for.
Platforms:
- TikTok
- YouTube
- Threads
- Snapchat
4. SocialBee
SocialBee takes a unique, category-based approach to content scheduling, helping users mix up their posts and avoid repetitive feeds. It supports most major platforms and is packed with tools for recycling evergreen content—perfect for long-term growth.
SocialBee caters to a diverse clientele, including solopreneurs, small to medium-sized businesses, social media managers, and agencies. Its scalable features and pricing plans make it suitable for individuals managing their personal brands as well as larger teams handling multiple client accounts.
Top Features:
- Recycling of evergreen content
- Integrates with third-party design tools
- Create custom reports and track analytics
- Team collaboration and approval workflows
Best for: Content marketers and coaches who love structure and automation.
Pricing: Subscription plans start at $26 a month on the yearly plan, and all plans provide a 14-day free trial.
Supported Platforms:
- TikTok
- YouTube
- Threads
- Snapchat
- BlueSky
- Google My Business
5. Metricool
Metricool blends social media scheduling with in-depth analytics and even ad tracking—great for brands that want to see the full picture. It supports cross-posting to Facebook, Twitter, Instagram, LinkedIn, TikTok, Pinterest, and Google Business.
It offers detailed insights into both organic and paid performance, helping users better understand what’s working and where adjustments are needed. For content creators and teams that rely on data, this level of visibility is a major asset. The SmartLinks tool is also a standout feature, offering a centralized solution for managing link-in-bio landing pages, particularly useful for driving traffic from Instagram to your most popular pages.
However, the platform does come with a few drawbacks. While there is a free plan available, many of the more advanced features, such as customizable reporting templates, team collaboration tools, and expanded analytics, are gated behind higher-tier paid plans.
Top Features:
- Competitor analysis, monitor over 100 competitors
- Smartlinks
- Social imbox
- Provided a unified dashboard
Best for: Data-driven marketers and agencies who want scheduling and detailed analytics.
Pricing: Metricool provides a free plan, and then plans start at $18 a month on the annual plan.
Supported Platforms:
- TikTok
- YouTube
- Threads
- Snapchat
- BlueSky
- Google My Business
- Twitch
6. Publer
Publer offers a surprisingly powerful set of tools, including automatic post recycling, link shorteners, and built-in image editing. It supports custom post variations and even watermarking for visual content—great for repurposing content across channels.
One of Publer’s distinguishing features is its AI Assist tool, which leverages GPT-4 technology to assist users in generating engaging captions and images. This integration of AI simplifies the content creation process, enabling users to produce high-quality posts with greater efficiency.
While it offers basic performance insights, the depth and breadth of its analytics aren’t quite on par with more analytics-heavy platforms like Metricool or Sprout Social. Users looking for granular data on audience behavior, ad performance, or in-depth cross-platform comparisons might find Publer’s reporting a bit simplistic.
Top Features:
- Post Recycling & Recurring Posts
- Follow-Up Comments
- Workspaces & Team Collaboration
- Link in Bio (for Instagram)
Best for: Brands looking to be present on every channel available
Pricing: Provides a free plan, and then pricing starts at $4 a month on the yearly plan. You can select from 3 different plans depending on your requirements and needs.
Supported Platforms:
- TikTok
- YouTube
- Threads
- Snapchat
- BlueSky
- Google My Business
- WordPress
- Telelgram
- Mastodon
7. CoSchedule
More than just a cross-posting app, CoSchedule integrates with blogs, emails, and your full marketing calendar. The ReQueue feature ensures that your best content never stops working for you by automatically filling in gaps in your schedule.
Its scalable offerings, from the basic Marketing Calendar to the more advanced Marketing Suite, make it suitable for individuals managing personal blogs as well as agencies handling multiple client accounts. The platform is especially beneficial for organizations that prioritize content marketing and require a centralized system to coordinate various marketing activities.
Despite its robust feature set, CoSchedule has some limitations. The platform’s pricing can be a barrier for smaller businesses or individual users, as advanced features are primarily available in higher-tier plans. Additionally, some users have reported a steeper learning curve when initially setting up the platform, which may require a time investment to leverage its capabilities fully.
Top Features:
- Social message optimizer
- Requeue
- Integration with WordPress
- Custom Calendar for Agencies
Best for: Content teams managing blogs, social media, and campaigns in one place.
Pricing: CoSchedule provides a free plan where you can connect one social profile, and then pricing starts at $19 a month on the annual plan.
Supported Platforms:
- TikTok
- YouTube
- Threads
- Snapchat
- BlueSky
- Google My Business
- WordPress
- Telelgram
- Mastodon
8. Hootsuite
An OG in the social media management space, Hootsuite remains relevant with its robust dashboard, team collaboration tools, and deep platform integrations. While it’s on the pricier side, it’s ideal for larger teams that need advanced features and analytics.
Hootsuite really shines for brands that are already active and invested in their social media presence. It’s more than just a scheduler; it defines itself as a full-blown social media operations hub. Users can find features related to ads management, social listening, centralized messaging, and more.
Despite being one of the most established social media management platforms out there, Hootsuite has a few notable drawbacks that might make some users hesitate, especially smaller businesses or those new to social media marketing. Of course, budget is one of them, but it’s also considered a complex tool, meaning the learning curve might be steep for some. For new users or teams without dedicated social media specialists, this can result in slower onboarding and missed opportunities.
Top Features:
- Social listening
- Employee advocacy
- Social Advertising
- Inbox and messaging
Best for: Agencies and enterprise-level teams that need a robust all-in-one platform.
Pricing: Provides a 30-day free trial, then subscriptions start at $99 a month on the annual plan.
Supported Platforms:
- Twitter (X)
- YouTube
- TikTok
- Threads
- Google My Business
Wrap up:
Choosing the best cross-posting apps comes down to your business’s size, goals, and workflow needs. A solo creator or small business might prioritize affordability and ease of use, while a large brand or agency may need deeper analytics, advanced collaboration tools, and customer engagement features. This article hopefully brought to light a variety of cross-posting apps that you can choose from depending on your needs and limitations.
If you’re still deciding where to start, why not give Hopper HQ a try? It stands out not just for its smooth cross-posting functionality, but also for its intuitive interface and powerful automated strategy planner, making content scheduling smarter and stress-free. It’s a great choice for anyone looking to automate their social media without sacrificing strategy.
