The 12 Best Social Media Scheduling Tools in 2024

With this wide array of choices, picking a social media scheduling tool that best fits your marketing needs may seem daunting. 

For this reason, we have handpicked the 13 best social media scheduling tools you can consider in the market in 2024.

Whether you’re a busy social media manager, small business owner, or marketing agency, a scheduling tool like Hopper HQ will automate your social media strategy and help save time for other important tasks.

1) Hopper HQ

Hopper HQ provides a comprehensive social management tool to help streamline planning, scheduling, and auto-posting content across different platforms. It’s a game-changer for social media managers like yourself who juggle scheduling across different software when managing multiple social media accounts. This platform provides a centralized hub, saving time and helping you and your team stay organized. 

Regarding pricing, Hopper HQ’s base price is $16 per month, allowing you to upload multiple posts and add unlimited users.

Key Features

Multi-Platform Scheduling

Hopper HQ supports scheduling content on multiple social media platforms. You can manage and create content for your Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, and YouTube accounts within a dashboard. 

Bulk Scheduling and Content Management

Hopper HQ lets you upload and schedule multiple posts simultaneously for different social media platforms. You can create 100s of posts in a minute saving you significant time. 

This significantly reduces the need for last-minute scrambling and ensures a consistent flow of content across your social media profiles.

Collaboration Features for Teams

Hopper HQ provides a platform for you to manage team members, assign tasks, and work together on content creation and scheduling. This fosters a transparent workflow which is crucial when managing a team and working on multiple social media accounts.

Analytics and Reporting

This tool has advanced analytics and reporting features that help you track your content performance on various social media platforms. With this insight, you can measure engagement metrics and optimize your social media strategy for better results.

With Hopper HQ, you can track:

• Engagement metrics (likes, comments, shares, saves, clicks)
• Reach (number of people who saw your post)
• Impressions (number of times your post was displayed)
• Click-through rates (CTR) for links in your posts
• Follower demographics (age, location, interests)
• Performance comparison across different platforms and content types
  

Hopper HQ also allows you to create customized reports and share your performance in easy-to-understand formats like graphs or charts. This helps you present data to stakeholders on how social media activity has impacted your company.

2) Hootsuite

Hootsuite is a social media scheduling platform for managing your social media presence. With this platform, you can schedule posts and engage with audiences across a wide range of social media profiles. 

There’s a calendar view that provides a centralized overview of your upcoming posts, allowing you to plan your social media strategy effectively. 

Hootsuite also lets you track how your content is performing. You can monitor the shares, comments, and likes your content garnered over a period. This insight will help you optimize your social media content for better engagements.

In terms of pricing, Hootsuite is more expensive than other scheduling tools like Hopper HQ. Hootsuite’s professional plan—which is the standard paid plan costs $99 per month. 

3) Sprout Social

Sprout Social is another social media scheduling tool that allows you to schedule posts on social media platforms like Facebook, Instagram, Twitter, Pinterest, and LinkedIn. 

It is also equipped with built-in analytics to track the performance of your social media efforts. You can track metrics like engagement, reach, and follower growth.

Although Sprout Social offers a wide range of features and functionalities, its pricing structure might place it outside the budget of individual users or small businesses. The Standard plan costs $199 per seat/month and gives you access to 5 social profiles. 

4) Buffer

With Buffer, you can automatically publish them at your designated times, saving you the hassle of manual posting. It has a drag-and-drop calendar that presents a visual representation of your social media feeds. 

In addition to scheduling content, Buffer allows you to track the performance of your social media content, measure engagement, and gain valuable insights to optimize your strategy.

The Essentials plan which is Buffer’s base premium plan for a channel costs $6/month. 

5) SocialPilot

SocialPilot is a tool that simplifies the process of creating, curating, scheduling, and managing your brand’s presence on multiple social media platforms. Its user-friendly interface makes it easy for both your team members and clients to get started.

SocialPilot offers an efficient solution with its approval workflow and custom roles. It has a unified dashboard, eliminating the need to switch between various native apps when managing multiple social media accounts. It supports a range of social platforms including Facebook, TikTok, LinkedIn, Instagram, and Google My Business.

The Professional Plan which is the base subscription for Social Pilot goes for $25.50 per month. This subscription gives you access to 1 user account. 

6) Loomly

Loomly lets you plan your content calendar, craft engaging posts, schedule them for optimal reach, and analyze their performance within a centralized dashboard. 

This tool allows you to assign tasks, share calendars, and collaborate on content creation in real time. This ensures everyone is on the same page and fosters a streamlined workflow, which is especially beneficial for agencies or social media teams managing multiple clients and brands. 

Aside from content scheduling and team collaboration, you can keep track of your brand mentions, industry trends, and competitor activity to stay informed and engage in relevant conversations.

Loomly’s base price is $32 per month which gives you access to 2 users and 10 social media accounts.

7) Later

Later is a user-friendly social media scheduling platform with a strong emphasis on visual content planning. It provides a calendar where you can drag and drop photos and videos to see exactly how your social media feed will look before posting.

Later Starter plan costs $16.67/month for a social set which is 7 social profiles. The plan is limited to 30 posts per social profile. 

8) MeetEdgar

MeetEdgar is another social media scheduling tool that helps social media managers create, schedule, publish, and automate social media content in a centralized dashboard. 

It has a media library where you can upload your evergreen content. You can also organize your library base into categories relevant to your brand or audience. This ensures a steady stream of social media activity without the constant need for manual scheduling.

MeetEdgar’s Eddie Annual plan starts from $24.91 per month. This plan gives you access to manage up to 5 social accounts, schedule unlimited posts, and manage up to 20 team members. 

9) Sendible

Sendible is a comprehensive social media management tool that is widely used by businesses, individuals, and organizations to manage their social media presence across multiple accounts. 

With this tool, you can schedule content across various social media platforms. You can tailor posts individually, use queues for automatic posting, or upload in bulk. 

In addition to scheduling content, Sendible has a built-in image editor and integrations with GIPHY, Pexels, and Canva, allowing you to add visuals to your posts and customize them.

10) NapoleonCat

NapoleonCat is a comprehensive social media management platform designed to help you manage social media scheduling, publishing, and engagement. With a centralized platform, you can manage multiple social media profiles and schedule content for them in advance. You can coordinate with your team, create a posting schedule, and maintain a consistent presence to drive engagement.

This social media management platform also allows you to respond to and manage comments, direct messages (DMs), fan posts, and mentions from one location, ensuring no interaction goes unnoticed. There’s also the option to create custom rules to automate moderation tasks like responding to comments, filtering out spam, or hiding inappropriate content.

11) Iconosquare

Iconosquare allows you to plan your content on all your social profiles. The platform helps you optimize your posting times to ensure that your content gets the engagement it deserves.

Iconosquare lets you submit posts for feedback and approvals. Your colleagues or clients can approve, reject, and leave feedback on your planned social media posts before being published.

Iconosquare provides a dashboard with easy-to-read graphs that display your performance. You can also automate your social media reports which can be exported manually.

12) Crowdfire

Crowdfire is a simple social media scheduling tool that provides a centralized dashboard for managing content publishing. On this dashboard, Manage and schedule content across various platforms like Twitter, Instagram, Facebook Pages, LinkedIn, and Pinterest. 

Crowdfire suggests articles, images, and videos based on your chosen topics and audience interests. This saves time searching for content and helps you maintain a consistent posting schedule.

Crowdfire’s Plus which is the base premium plan goes for $7.48 per month. With this plan, you get access to 5 user accounts and be able to schedule 100 social media posts per account.

What’s Your Go-to Social Media Scheduling Tool?

Choosing the best social media scheduling tool for your marketing team depends on what’s more important to you. However, if using a simple, user-friendly, and powerful scheduling tool is a priority to you, then Hopper HQ is the best choice for you. This scheduling tool provides you with a clean and intuitive user interface which makes it easy for anyone to navigate. 

Hopper HQ supports full auto publishing. This means that you can schedule content on every social media platform and it will auto-post at the designated time. This platform also allows you to create posts for your social media profiles in bulk, collaborate with your team across multiple accounts, and provide in-depth insights on your content performance.

Hopper HQ is not only cost-effective compared to other social media scheduling but also offers a single pricing tier. For just $16, you gain access to all the features necessary for effective social media management.Feel free to give Hopper HQ a try before exploring other options.