Are you a true prankster or the gullible prankee? April 1st is of course April Fool’s Day, when jokes and pranks will be carried out all over the world and importantly, on social media! Every year brands utilise the opportunity to pull off a funny marketing stunt and see an increase in engagement as a result.
April Fool’s Day is a great way to connect with your audience on a more personal level on your social media channels, and an opportunity to show the humorous and human side behind your brand! Whether it’s an Instagram Live or Story pranking your team or customers, or a joke announcement like Hidden Valley pulled off below, get creative and spread the laughs!
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