Impressions

What are impressions?

A popular metric used in social media that gives tells the value of the amount of times a piece of content has been seen on said social media platform. Impressions can include a user viewing your post more than once. In social media marketing, impressions can be used to evaluate the performance of a content, a post with high impressions should also have relatively high engagement to prove it’s effectiveness as content.

Find out more about impressions and other analytics in our all-in one guide here.