Content Planner

This content planner was made to help you map out what to post, where to post, and when to post it. By organizing your content in advance, you can save time, maintain consistency, be ready for important dates, and ensure you achieve your social media goals. 

This tool will help you create an effective social media content calendar which you can then pair with a useful tool like Hopper HQ to plan, create, and schedule your posts. Creating the perfect combo for a stellar social media presence! 

What is a content planner?

A social media content planner is a tool that helps you strategize, organize, and schedule your social media posts across your desired platforms. It can be as simple as a spreadsheet or as robust as a dynamic and visual first calendar like that of Hopper HQ.

By using a content planner for social media, you can:

• Visualize your content strategy for days, weeks, or months ahead
• Ensure consistency in posting schedules across platforms
• Align your posts with key dates, events, and campaigns

For instance, an Instagram content planner might include specific hashtags, captions, and optimal posting days for your audience. Using this tool to create a dedicated plan allows content creators to keep their ideas and schedules in one place, reducing stress and saving time for other important tasks. 

How to create a social media content calendar

With this planner, you can easily create a content calendar by quickly filling out a few necessary sections. 

1) Fill in Your Brand Information

Provide the name and a brief summary of your brand or business for a better understanding of what content would most resonate with your audience. 

2) Mention a little bit about yourself

Select the option available that best describes your role within the company. Also, select the industry that you’re currently in. This will help provide an even more detailed content plan. 

3) What is this content planner for?

The last bits of information you need to add is what goal you wish to achieve with this content calendar and the platform you wish to generate it for. For last select the type of content you wish to publish, image, video, or text. 

4) Download and schedule your posts

When you’re happy with the content plan generated, download it as a PDF. After creating the posts, use Hopper HQ to schedule them for their target dates and watch the magic happen!

Why is social media content planning important

Planning your social media content ahead of time offers a range of benefits, making it a vital part of any successful strategy.

Here are only a few of the benefits you can expect: 

1) Consistency:

Regular posting keeps your audience engaged and increases your visibility on platforms, strengthening your online presence. By using a content planner like this one you can ensure that you have enough content ideas to post for weeks or months on end.

2) Efficiency:

A social content planner saves you time by reducing the need to create posts at the moment, giving you more room to focus on strategy and creativity. As you take some time to actually plan your social media content, you can feel more organized and on top of your social media strategy.

3) Strategy Alignment:

A content calendar planner ensures your posts align with your marketing goals, key dates, and campaigns. With a planner like this one, you can have topics and themes that are always related to your business, which will help provide content that is not only insightful but also aligned with your followers and target audience.

4) Improved Quality of Content:

Planning allows you to craft higher-quality, impactful content rather than rushing last minute. As you take the time to plan what to post for the next coming weeks, you can then be more strategic in optimizing your posts to ensure you get what you want from them.

5) Reduced Stress:

By having a clear plan in place, you eliminate the day-to-day stress of figuring out what to post or even when to do so. Knowing your content topics and dates are already decided and all you need to do is follow the plan, allows you to focus on other priorities.

A content planner doesn’t just improve efficiency; it also enhances the quality of your content and ensures you’re always one step ahead. By organizing your posts, aligning them with your goals, and scheduling them in advance, you can save time, reduce stress, and create a consistent presence online.

For a more robust and feature-packed social media content planner, try Hopper HQ for free. It’s this tool and much much more!