Find out the top profiles for the 2024 Instagram Rich List, who’s jumped the rankings, and who has fallen down it. Some come as a surprise…
With Christiano Ronaldo still in the lead for the 2nd year in a row., he has also been nominated as the top social media unicorn for 2024, accumulating over 1 billion followers on all his social channels.
Based on Hopper HQ internal data, agency rates, and public information, you can now find out just how much your favorite celebrities are earning for their sponsored posts in this current year.
With AI influencers on the rise, we’ve also ranked the top AI influencers, with many new candidates present for this year! Of course, we can’t forget TikTok and its top-paid profiles!
👉 Check out the full 2024 Instagram Rich List here! 👈
🤑 The Top 10 Highest-Earning Instagram Stars 🤑
1. Cristiano Ronaldo
👥 633 million followers
💵 $3,432,000 per post
Cristiano Ronaldo continues to sit at the top of the list with the highest-ever potential earning, making an average of $ 3.4 million per post compared to $3.2 million per post last year. Not only is Cristiano Ronaldo at the forefront of the Instagram rich list but also the top 2024 Social Media Unicorn, with a total following of 945,000,000 million.
2. Lionel Messi
👥 503 million followers
💵 $2,731.000 per post
It’s no surprise that Lionel Messi places himself right behind his competitor Ronaldo. The increase of around 30 million followers may have come from his successful move to MLS and media partnership with Apple TV last summer, but it’s also inextricably linked to who he is as a person.
3. Selena Gomez
👥 426 million followers
💵 $2,560,000 per post
Selena Gomez still holds strong in 3rd place on the Instagram Richlist. With not much change in followers or price per post, she continues to be the most followed female profile in the world. Even though recently shared her relationship with Benny Blanco, this has not impact her presence one bit!
4. Kylie Jenner
👥 399 million followers
💵 $2,395,000 per post
Kylie Jenner, who used to be the runner-up, has fallen to 4th place in the 2023 Instagram Rich List but continues to hold her position for 2024. With the release of her new brand, Khy, you would think that her popularity would have increased more than just 2 million, however, she might have not gotten the success she hoped for with it.
5. Dwayne Johnson
👥 396 million followers
💵 $2,382,000 per post
Dwayne Johnson, commonly known as “The Rock” continues at 5th on the 2024 Rich List, the same position as in 2023 and 2022. However, with a 9 million increase in followers since last year, proven to be one of the social media favorites. It might be due to his presence in several types of entertainment, from movies to game shows like Titan that came out on Netflix earlier this year.
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6. Ariana Grande
👥 378 million followers
💵 $2,272,000 per post
Ariana Grande with an increase of 1 million followers, still holds at 6th place in the 2024 Instagram Rich List. The release of her most recent album “Internal Sunshine” is most likely the culprit of this slight jump in followings. We may be looking at another jump in followers with the release of her next movie “Wicked”.
7. Kim Kardashian
👥 361 million followers
💵 $2,172,000 per post
At 7th place you can find Kim Kardashian, who’s dropped down to this position since 2022 as she has gotten quite a bit of backlash when it comes to her partnership with Balenciaga. Now she has lost another 1 million followers, which many are relating to the diss track, “thanK you aIMee” in Talor Swifts new album.
8. Beyonce
👥 317 million followers
💵 $1,908,000 per post
Beyonce however, has kept her eighth place for the fourth year in a row! The Queen B continues to keep her place in the top 10 richest Instagram celebrities. Her Renassiance Tour where her daughter Blue Ivy was present, has contributed to the 3 million increase in followers.
9. Khloe Kardashian
👥 310 million followers
💵 $1,865,236 per post
Khloe Kardashian jumps to 9th place, shown to be a favourite amongst the Kardashian fans. Making her the 3rd best-paid Kardashian/Jenner after Kylie and Kim. Having had a tough time with her relationship with Tristian Thompson and the birth of her second child, she has won her fans’ hearts.
10. Justin Bieber
👥 293 million followers
💵 $1,762,436 per post
Justin Bieber continues to hold the 10 best-paid Instagram celebrities, his following and cost per post however, haven’t made much growth compared to 2023. With Hailey Biebers’ recent pregnancy announcement, we should expect Justin to fall lower in the rankings as he starts his “dad life”.
Check out the full 2024 Instagram Rich List here – featuring the highest-earning social media stars.
You might also like:
– The 2024 TikTok Rich List
– The 2024 Top AI Influencers
– The 2024 Social Media Unicorns
– The Most Followed Brands in 2024
